The live stream was the first live stream listed on Cassidy Quinn of KGW 's "Top 10 non-news live channels to watch on YouTube while social distancing". He also noted that the playlist is updated frequently and often contains a mixture of old and newly added songs. Fareid El Gafy from Washington Square News praised the live stream about studying, saying "Thanks to this playlist, I’ve cranked out a multitude of essays, study sessions, scripts and rough cuts to the tune of pop culture samples, muted snares and artificial record scratches." Xavier Piedra of Mashable praised it for its relaxing songs that keep the listener focused. Lofi Girl's viewership has grown ever since the start of the live stream. The background was originally plain black in order to save animation time, but Machado eventually decided to place La Croix-Rousse in the window instead. Several positions were tested for the Lofi Girl, including a lying position, at the end of which she would return to her initial position this did not carry over into the final product because it took too long to animate. The tender from ChilledCow called for a "student busy revising for her classes, with Miyazaki-esque visuals." Machado, who was not previously familiar with lo-fi aesthetic, decided to send in his sketches. In September 2018, during his last year of his Master's degree, he decided to respond to a call for tenders received by his school. Originally from Colombia, Machado moved to Lyon in 2013 to study at the Émile-Cohl Design School, after a stint at the art school of Bogota. One of the artists who responded was Juan Pablo Machado. When the popularity of the streams ultimately led to the channel being taken down for copyright violations, Dimitri decided to maintain the Ghibli-esque aesthetic but with an original character and put out a call for artists. ĭimitri originally used the character Shizuku Tsukishima from the Studio Ghibli film Whisper of the Heart (1995) as the face of the channel, with footage of her studying or writing used in the streams. The channel began using the Lofi Girl for its streams in March 2018. Lofi Girl streams are accompanied by an animation of a girl studying or relaxing who has come to be known as the Lofi Girl, the Lofi Study Girl, or the "24/7 lofi hip hop beats" girl (officially named Jade ). Following the incident, Lofi Girl criticized YouTube for not investigating the claims more thoroughly and for not providing content creators an opportunity to appeal false claims. According to a spokesman for FMC Music, the copyright claims were filed by hackers who had gained access to the company's YouTube account. YouTube later confirmed that the copyright infringement claims were "abusive" and that the claimant's channel had been terminated. The two streams had nearly 800 million combined views and had been streaming continuously for about 21,000 hours. On 10 July 2022, YouTube took down two of the channel's streams ("beats to relax/study to" and "beats to chill/sleep to") after receiving a Digital Millennium Copyright Act takedown request from Malaysian record label FMC Music Sdn Bhd. The channel celebrated this by having a party event in the chat. The stream that was on at the time had been running since 22 February 2020, and had over seven million likes. On 2 February 2022, the channel reached the milestone of ten million subscribers. The YouTube community posts explained how Lofi Girl had become the icon of the channel, and that it would fit as the new channel name. On 18 March 2021, six years after the creation of the channel, it was announced that the channel would rebrand from ChilledCow to Lofi Girl. The original live stream that was stopped by the take down was 13,000 hours long, making it one of the longest videos on YouTube. In February 2020, YouTube briefly removed the channel without explanation but reinstated it after a public backlash. The music used in ChilledCow's live streams were either released through the ChilledCow label or were given permission to use by another artist. The livestream was later reinstated with a custom animation of a girl studying. The live stream was taken down by YouTube between July and August 2017 for using footage of the character Shizuku Tsukishima studying from the animated film Whisper of the Heart (1995). ChilledCow began streaming lo-fi hip hop music, branding it as relaxation music for those who are working or studying on 25 February 2017. The YouTube channel "ChilledCow" was created by Dimitri on 18 March 2015.
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